Crystal Horton was recently featured in an interview with the Women in Tech SEO, where she shares insights about her journey into local SEO, the strategies she enjoys most, and the lessons she has learned while helping businesses grow through local search.

In the interview, Crystal talks about her unexpected path into SEO and how she developed a passion for helping small businesses improve their visibility through Google Business Profile. She discusses some of her favorite optimization tactics, including maintaining active listings with photos, building strong review generation strategies, and supporting businesses when their listings face challenges like suspensions.

Crystal also highlights the importance of curiosity and collaboration in the SEO industry, shares accomplishments from successful client campaigns, and gives advice to women who are starting their careers in search marketing. The conversation offers a behind-the-scenes look at her approach to local search and the community that supports professionals in the industry.

Read the full interview: Interviewing Crystal Horton