Crystal Horton joined the Conversion Cast podcast to share her expertise on one of the most powerful lead generation tools for local businesses: Google’s Local Service Ads (LSAs). In the interview, she explains how LSAs work, why they have become a key channel for service-based businesses, and how companies can use them to generate high-quality leads.

During the conversation, Crystal breaks down the fundamentals of LSAs, including how they differ from traditional Google Ads. Instead of paying for clicks, businesses pay only when a potential customer contacts them, making LSAs a pay-per-lead advertising model designed specifically for local service providers.

The episode also explores strategies for improving LSA performance, managing incoming leads, and adapting to recent changes in the platform. Crystal shares real-world insights from campaigns she has managed, including examples of how businesses have used Local Service Ads to generate significant growth in leads and revenue.

For marketers and local business owners looking to better understand how LSAs fit into their marketing strategy, the discussion offers practical tips and expert guidance from one of the industry’s leading specialists.

Listen to the full interview: All About Google’s Local Service Ads (LSAs)