Who is Crystal Horton

Hi, I’m Crystal Horton. I’m an incredible Lead Generator, Exclusive Managed Google Local Service Ads Partner and Platinum Google Business Profile Product Expert. I’ve been producing results for businesses since 2014.

My journey started when I suspended a 75-year-old family business and was introduced to a GBP Product Expert in the forum who helped reinstate the Google Business Profile within 24 hours. This pivotal mistake and experience ignited my passion for Local SEO

I then expanded my Local SEO knowledge and over an eight-month period, helped a client generate 187 new reviews, which in turn increased organic traffic by 18% and generated $81,720 in additional annual revenue.

Expanding my career into broader SEO realms, over three years, I generated 13,000 phone calls, 5,400 organic qualified leads, and contributed to a revenue increase of $2.2 million. A particular highlight was expanding our reach to cover the entire statee using only SEO strategies.

Expanding my career into broader SEO realms, over three years, I generated 13,000 phone calls, 5,400 organic qualified leads, and contributed to a revenue increase of $2.2 million. A particular highlight was expanding our reach to cover the entire statee using only SEO strategies.

In the Media

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Updates & Articles

While I’m most ‘famous’ for my Google Business Profile and SEO work, I also talk a fair bit about how to get more customers from “The Google,” and with Local Services Ads by implementing effective strategies that get your phone to ring.

Case Studies

Platinum GBP Product Expert & Exclusive LSA Managed Partner

Woo hoo! Crystal Horton has been recognized by Google as a Gold Product Expert for Google Business Profiles and a Managed Google Partner for Local Services Ads.
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Inquire About Speaking Availability

Well, hello there. I’m Crystal, a customer finder

I’ve been recognized as the “LSA Queen,” a Google Business Profile Product Expert, and Local Services Ads Managed Partner.

I discuss topics like how to get more leads. Recently I’ve been exploring all things Google Local Services Ads and teaching businesses how to increase their lead volume year after year after year. (I love every second of it.)

What I’m Working On
Local Service Ads : Optimizing the LSA account to generate quality leads, consistently. Collaborating closely with my direct contact at LSA.
Incorporating my favorite conversion tool, Leadferno 🔥, into various landing pages and contact forms that enhances the effectiveness of our work.
I volunteer in the Google Business Community Forum and delight in helping hundreds of businesses around the globe with managing their Google Business Profile. If you’re having trouble with suspensions, verification, maps spam, duplicates, suggested edit spoofs, Google glitch mistakes, or anything else, I can help.