Who is Crystal Horton

Hi, it’s great to connect with you! I specialize in driving real results for businesses through Google Local Services Ads (LSA), Google Ads PPC campaigns and Google Business Profile (GBP) optimization.

As a Platinum Google Business Profile Product Expert and an exclusive Google Local Services Ads Partner, I bring unmatched expertise to help your business grow.

Since 2014, I’ve been dedicated to generating leads, increasing revenue, and turning challenges into opportunities for businesses like yours. My journey began with a mistake of suspending a GBP of a family-owned 75-year-old business. That experience introduced me to the world of Local SEO, when I worked with a GBP Product Expert who reinstated our profile in just 24 hours. This pivotal moment ignited my passion for helping businesses thrive online.

In one of my earliest success stories, I helped a client generate 187 new reviews in just eight months, increasing organic traffic by 18% and boosting revenue by $81,720. Over the next three years, I expanded my impact, generating 13,000 phone calls, 5,400 qualified organic leads, of a potential customer who is ready to sign up within 3 months—using only organic SEO strategies.

This expertise led me to Google Local Services Ads. I’ve worked to save struggling businesses from closure, helped others expand into new markets, and consistently delivered transformative growth. Whether it’s through precise PPC campaigns or my deep understanding of Google LSA, my goal is to help businesses  thrive.

Today, my team and I empower businesses by creating successful Google Local Services Ads achieve sustainable success. Whether you need to dominate local search results, secure top spots in highly competitive markets, or drive high-quality leads, we are here to help your business achieve its goals.

Let’s turn your vision into measurable results and create opportunities that transform your business. 

Case Studies

In the Media

Updates & Articles

While I’m most ‘famous’ for my Google Business Profile and SEO work, I also talk a fair bit about how to get more customers from “The Google,” and with Local Services Ads by implementing effective strategies that get your phone to ring.

Platinum GBP & Exclusive Partner

Woo hoo! Google has recognized Crystal Horton as a Platinum Product Expert for Google Business Profiles and an Exclusive Managed Partner for Google for Local Services Ads.

image-icon

Get Started

Well, hello there. I’m Crystal, a customer finder

I’ve been recognized as the “LSA Queen,” a Google Business Profile Product Expert, and Local Services Ads Managed Partner.

I discuss topics like how to get more leads. Recently I’ve been exploring all things Google Local Services Ads and teaching businesses how to increase their lead volume year after year after year. (I love every second of it.)

What I’m Working On
Local Service Ads : Optimizing the LSA account to generate quality leads, consistently. Collaborating closely with my direct contact at LSA.
Incorporating my favorite conversion tool, Leadferno 🔥, into various landing pages and contact forms that enhances the effectiveness of our work.
I volunteer in the Google Business Community Forum and delight in helping hundreds of businesses around the globe with managing their Google Business Profile. If you’re having trouble with suspensions, verification, maps spam, duplicates, suggested edit spoofs, Google glitch mistakes, or anything else, I can help.