Who is Crystal Horton

Hi, nice to virtually meet you. I’m known as an incredible Lead Generator, exclusive Google Local Services Ads Partner and Platinum Google Business Profile Product Expert.

I’ve been producing results for businesses since 2014.

My journey started when I suspended a 75 year family business and was introduced to a GBP Product Expert in the forum who helped reinstate the Profile within 24 hours. This pivotal mistake and experience ignited my passion for Local SEO

I then expanded my Local SEO knowledge and over an eight-month period, helped a client generate 187 new reviews, which in turn increased organic traffic by 18% and generated $81,720 in additional annual revenue.

Expanding my career into broader SEO realms, over three years, I generated 13,000 phone calls, 5,400 organic qualified leads, and contributed to a revenue increase of $2.2 million. A particular highlight was expanding our reach to cover the entire state using only organic SEO strategies.

Expanding my career beyond SEO realms, led me to Ads! What a rollercoaster this experience has been saving businesses from closing, expanding businesses into different cities and igniting growth for countless clients. 

My expertise with Google Local Services Ads (LSA) has been transformative, helping businesses not only survive but thrive. By implementing targeted ad strategies, I’ve consistently driven higher-quality leads, boosted revenue, and extended market reach for my clients.

Today, I’m passionate about sharing my knowledge to empower businesses to achieve sustainable success through a blend of Local SEO and effective Ad strategies. Whether it’s dominating local search, securing top spots in competitive markets, or crafting ad campaigns that deliver results, I’m here to help businesses grow and succeed.

Let’s create opportunities that transform your business!

Case Studies

In the Media

Updates & Articles

While I’m most ‘famous’ for my Google Business Profile and SEO work, I also talk a fair bit about how to get more customers from “The Google,” and with Local Services Ads by implementing effective strategies that get your phone to ring.

Platinum GBP & Exclusive Partner

Woo hoo! Google has recognized Crystal Horton as a Platinum Product Expert for Google Business Profiles and an Exclusive Managed Partner for Google for Local Services Ads.

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Get Started

Well, hello there. I’m Crystal, a customer finder

I’ve been recognized as the “LSA Queen,” a Google Business Profile Product Expert, and Local Services Ads Managed Partner.

I discuss topics like how to get more leads. Recently I’ve been exploring all things Google Local Services Ads and teaching businesses how to increase their lead volume year after year after year. (I love every second of it.)

What I’m Working On
Local Service Ads : Optimizing the LSA account to generate quality leads, consistently. Collaborating closely with my direct contact at LSA.
Incorporating my favorite conversion tool, Leadferno 🔥, into various landing pages and contact forms that enhances the effectiveness of our work.
I volunteer in the Google Business Community Forum and delight in helping hundreds of businesses around the globe with managing their Google Business Profile. If you’re having trouble with suspensions, verification, maps spam, duplicates, suggested edit spoofs, Google glitch mistakes, or anything else, I can help.